NWE

"Are you living your brand - or simply making an exhibition of yourself?"
FACT: An uncomfortably high percentage of both first time and experienced exhibitors are not satisfied with their results.  And many don't even know what results they get.  The Master class challenges, measures, improves and guarantees results for exhibitors at Trade Shows, whatever you are promoting.

The master class challenges every aspect of traditional exhibiting habits and reveals alternative - but thoroughly proven - evidence backed - techniques, tools and processes to guarantee your return on investment in this exciting medium.

Topics include:

• Why you shouldn't give out literature - or freebies on your stand
• How to get rid of time-wasters - without upsetting them
• How to escalate the number of post-show appointments
• Why size (of your stand) needn't matter
• And why 80% of your results depend on your people

NB.  Watch out for the P.O.T.Y. Awards. A brilliant slideshow of exhibiting howlers (as long as you're not in it!)

The first stage of our successful exhibiting process is determining a clear, focused exhibiting strategy in line with your overall marketing strategy/business plans.  The importance of this stage is paramount; it is the first stage in knowing your goals, following our unique process, measuring your results and then reviewing your strategy for future exhibitions.

The strategy planning includes:

• Information and key statistics on your company provided by you prior to a team workshop.
• Half-day workshop facilitated by The Exhibiting Agency for all team members with a stake in the success of the exhibition.  The workshop will determine your exhibiting goals and strategy and a suitable show campaign plan.
• We will produce a written strategy document including your prioritised objectives, targets and audience definition.
• Research and written recommendations conducted by The Exhibiting Agency on shows suitable to meet your objectives and audience definition.
• Draft budget and ROI projections prepared by us for your recommended show programme, using our unique methodology for delivering a successful campaign.

The end product will be a written report and recommendations for action, in line with specific company goals and plans and together with a financial budget proposal. Thus, you will benefit from the confidence gained in having the right strategy and support for executing it within a defined budget.

When you are confident that your Exhibiting Strategy is in place and contains all the key elements for a successful exhibiting campaign, The Exhibiting Agency are able to work with you to deliver our unique preparation and performance process which guarantees that your objectives will be met.

Visit our consultancy section for further planning and training advice for all events.