NWE

Welcome to NWE’s Ideas Generator team. We have harnessed the most creative blend PR, media and event specialists to offer you creative concepts to get you the results you want.

Striking a perfect balance between sparkly, eye-catching PR stunts and the less glamorous campaign disciplines, our team can help you steadily build your reputation and form a solid foundation for more exciting, creative campaigns.

If you need an event, we will produce a launch, party, conference, whatever, that is distinctive, beautiful, extraordinary and newsworthy.

Obviously, every client is different, so we come to you with a blank page and listen. Maybe a regional media campaign would be best; maybe a world record attempt. We won’t know until we have listened.

Depending on your in-house resources, we can offer everything from a series of workable creative ideas, right up to a full service where we take care of everything.

Whatever your needs, we offer you that little spark of creativity that will bring your name to everyone’s lips. Read on for some past inspiring ideas...

Company one wants to promote their speedy skip hire service and also develop a must-see exhibition stand

How’s about building the fastest skip in the world? The ‘skipcar’ is now a 140mph Subaru Impreza in a skip body. It set an inaugural world landspeed record for a skip and now spends it days on the streets of Wales, at selected national events, and is THE must see stand at trade exhibitions. The Welsh media and national media love them, and they are now, by far, the number one name for skip hire in Wales.

Company two is a hotel chain and they want to promote traditional resort based holidays

Well let’s reintroduce of the world famous official ‘Most Glamorous Grandmother of Great Britain’ competition? The heats generated huge interest and the finals were covered by regional, national and international media. At the same time a specially-commissioned feature on the joys of a traditional resort-based holiday accompanied event coverage across regional, trade and national media.

Company three wants to promote their blind motivational speaker, whose key message is that true vision has nothing to do with sight

This one made us smile. What about a triple world record attempt to create the fastest blind man on land, sea and air? Having negotiated sponsorship from Orange, Steve Cunningham went on to set three blind world records: landspeed; offshore powerboat; and the first man to fly a fixed wing plane around the UK and Ireland. Media coverage has been estimated at £3 million. Steve is now a highly sought-after speaker and also works with companies across the UK in Disability Discrimination Act compliance.

Company four was on a tight budget, but wanted to promote and optimise its motor insurance website

Let’s keep this one simple, yet very effective: monthly quirky stories that we promote back to online media titles. We developed the stories from a series of monthly surveys on their website. We then produced and distributed stories on the back of them. The result was in excess of £200k of editorial coverage and a leap in online hits and search engine positioning.

Company five wants to attract excellent employees

So let’s set you up as the local employer of choice …and prove it. Run in conjunction with the company’s 10th birthday, we developed a series of stories for regional media that profiled leading staff as corporate heroes. These were individual members of staff who had grown the most at the company. As ambassadors, their ‘good news’ story are promoted in their respective media.

Company six wants to raise its profile in the local area, but has nothing in the way of real news coming out regularly

We started by setting up the managing director as a leading local businessman. We developed an online media pack, 24 hour contact details (if you can provide a spokesperson at 7.45pm on a Sunday evening, the media will love you forever!), and arranged a series of events for journalists. We produced feature articles for the company, which helped explain specific projects and industry trends. News releases kept editors and readers up-to-date on positive developments: business news, technological advances, promotions and new hires, and special events. More quirky ‘calendar’ stories were developed to maximise coverage on calendar days, such as Christmas and Valentine’s Day.

The company’s media coverage has soared, and its managing director is recognised expert, regularly called upon to offer industry and business comment in the media.

Every client has different needs, in-house capabilities and budgets. Some want creative ideas alone; others want us to produce the campaign to get the best results. Whatever level of service you require, give us a call.

Bronze package
You have a great in-house team, but just need that spark of inspiration to point them in different direction.

We’ll come to you, meet your team, learn more about you and what you want to achieve. We’ll then go away and come back to you with an agreed number of creative and workable concepts that you can manage yourself.

Silver package
You have some in-house capability to carry out a campaign, but want a working plan for them to follow.

Together with the creative concepts, we will also prepare for you a detailed and timetable for your team to follow and include details of preferred suppliers if necessary. We are also available to work with your team on agreed specialist aspects of the campaign.

Gold Package
Using separate in-house together with design, event, marketing and PR agencies can result in a campaign with little or no synergy. This option enables us to manage the entire campaign, and is the preferred option for many clients who want the best results.

Whether we are working on a single event or a long-term campaign to raise your reputation, we will pull together the right team that’s right for you. We manage the whole process, so you benefit from a completely integrated campaign, devised and executed by a single team of experienced professionals.

The team are unique combination of creative experts, who know the secrets of a great campaign and how to make heads turn.

We don’t waste your money on the usual hierarchical account team and over-reliance on juniors. Our reputation is built on a far simpler, flatter structure delivering optimum results for our clients. Each of our senior consultants has risen to the top of their respective fields, enjoying great success along the way. They boast more than 30 years of experience within the media, event and public relations industries.

Gareth Dupre

Gareth holds an honours degree in PR and 12 years experience in the development of national, regional and local campaigns for a wide variety of leading brands across a plethora of b2b and b2c industries.

Gareth specialises in providing creative PR solutions that get coverage and results. Some ideas are wacky, some are sublime, but the creative ideas he will offer are limited only by how far you want to go!

Having successfully managed the rebuild of The Mary Rose Trust’s national profile, Gareth has moved on to assist leading brands on their national and regional strategies.

Gareth is currently a retained consultant working on national and regional creative consumer campaigns for a spectrum of industries and clients. These include national insurance companies, authors, estate agencies and property developers. A nice lad, he also offers free services to his old primary school and his dad’s choir.

Duncan Higgitt

With a background as an editor and senior journalist, Duncan can turn any company into front page news.

Specialising in feature writing, b2b and trade campaigns, Duncan knows what makes news and, more importantly, what does not. He also counts many of the UK’s most senior journalists and editors as personal friends.

After leaving school and serving with the British army for four years, he completed a post-graduate course in journalism and worked his way up through local free sheets and weeklies to become a reporter for the Western Mail in 1997.

After two years, he moved on to the news desk, becoming news editor in 2003. During his tenure, the newspaper was re-launched twice, and he was one of the architects of the Western Mail’s historic switch from broadsheet to tabloid. He managed 60 staff and trained up 50 reporters, many of whom have gone on to successful careers on national newspapers, magazines, and broadcast media.

Following a stint as the Western Mail’s features editor, and as its chief feature writer and opinion former, Duncan was headhunted to a director role at one of the fastest growing communications agencies in Wales. Together with direct responsibility for all clients, Duncan also edited Welsh Business magazine.

As well as providing a high-value service to a valued client base, Duncan has also diversified into artist representation and brokerage, and works with the likes of Andrew Vicari, the world’s richest artist.